Of interest to many winemakers, and what possibly should be of interest to more, is new marketing angles. Do you stick with what has worked and stay comfortable? No one can blame you. The baby boomers are still buying bottles galore.
“The generational shift in aspirational models and peer influences is something wine
(Note: Dot & Bo was sold and some links are no longer viable) In this piece (1 of 2 for both coasts) I was asked to write a blog piece that ties into Dot & Bo products to link to as well as provide example photos from online. The first version is without those links to products and photos, below that is with links included.
This Napa Valley business profile piece is a short write-up for a “Biz Buzz” in the local newspaper using the business owner’s notes and quotes. It was saved by the newspaper for the Sunday edition due to “how well it [was] written”. Including the headline, it’s around 390 words: Audio House was given the
- Home page (see sample below)
- About page (see sample below)
- Client page
- Client profiles
- Location pages (see sample below)
- Several “Specialty” pages of her services
- Weekly blogs (see sample below)
- A sample
An “Eat Local Group” out of Pierce County in Washington State commissioned me to write a simple, short profile about their group to replace the existing one. This is for use on a Facebook platform group, as well as any needed marketing on other websites or fliers featuring their group.
The goal was to get more people to understand what the group is up-front, and to assure farmers/growers and co-op buyers
One of my newest clients is YarbWorks out of Pierce County in Washington state. I’m currently writing all of her copy needs from descriptions of her company and products, to web pages, marketing materials, etc. Website: coming soon Facebook: www.facebook.com/Yarbworks/ Here’s a short description I